Each of your buyers and sellers are part of a particular generation whose experiences, characteristics, traits, and interaction styles have helped shape and dictate how they like to be marketed to and sold. This resource goes through five generations, so that you can better understand these individuals and be more effective in your targeted marketing. As well, Terri Murphy, Communications Specialist, shares her insights in a webinar specific to generational marketing!

Bonus: Webinar at the end of the course.